HWH Helps MegaFood Continue Its Plant-Powered Revolution
As part of MegaFood’s brand transformation, High Wide & Handsome created a new national advertising campaign to celebrate personal stories of the company’s fans and the benefits of its plant-powered products. Building on the iconic “food stacks” that appear on the brand’s newly redesigned labels, we inserted personal mementos and videos from consumers into artistically composed towers made with the fruits and vegetables in MegaFood vitamins. The result: perfectly balanced storytelling sculptures that serve as visual metaphors for the way the brand’s Blood Builder® iron supplements, its Men’s and Women’s One Daily multivitamins and its Baby & Me 2™ prenatal […]
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HWH Gives New Meaning to “Bota” Box
Bota Box is a familiar name to down-to-earth wine drinkers who love its genuine substance and award-winning quality. In fact, the bestselling brand and its fans share such a distinctively open-minded approach to life that we were inspired to transform the letters B.O.T.A. into a campaign tagline that doubles as an invitation: Be Open To Anything. Behind those four words are 18 months of collaboration with the client team—from brand strategy and creative development to consumer testing, a two-day location shoot and weeks of post-production. Whether talking to focus groups or analyzing EEG-measured brain activity, the results are clear: our […]
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Lindsey Horan Stars in New Diamond Collection Ads
Before Lindsey Horan headed to Paris in pursuit of Olympic gold, we had the opportunity to film the 29-year-old soccer star and document her story of overcoming adversity to become an international champion and the captain of the U.S. Women’s National Team. More than a decade since leaving the U.S. as a teenager to play for Paris Saint-Germain, where she was body-shamed by her coach and struggled to get playing time, she returns to The City of Light as a shining testament to the Francis Coppola Diamond Collection campaign tagline: It Takes Time to Make a Diamond. To see Lindsey […]
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