Bota Box is a familiar name to down-to-earth wine drinkers who love its genuine substance and award-winning quality. In fact, the bestselling brand and its fans share such a distinctively open-minded approach to life that we were inspired to transform the letters B.O.T.A. into a campaign tagline that doubles as an invitation: Be Open To Anything.
Behind those four words are 18 months of collaboration with the client team—from brand strategy and creative development to consumer testing, a two-day location shoot and weeks of post-production. Whether talking to focus groups or analyzing EEG-measured brain activity, the results are clear: our new B.O.T.A. campaign is memorable, ownable and meaningful.
Open to viewing the work? Click here.
